"Run, Forrest, run!"
Make it your Game
For the passion of running, hiking, biking and yogaing…… Take a look at this intersport spot that is all about making it your own adventure. Through refined transitions and accompanied by classical music, we explore different sports in different environments. And last but not least, we get to know the true G.O.A.T.
But just look for yourself.
If you want to know more about the process that has gone into developing the soundscape, take a look below.
Edit to Musik Or Musik to Edit
The main feature of the campaign are not only the tranitions supported by the editing but also the classical music soundtrack.
In the early stages of the campaign, the spot was concepted with a fast vibrant beat like the ones you know from many sports commercials. In the editing room we have developed the idea to choose a completely different approach. In contrast to fast "sporty" music to choose the exact opposite: Beautiful calm classical music A strong contrast to the images like fast soccer game and the dynamic trasnitions but exactly this contrast makes it so magical. Quickly all were convinced of this approach.
So the musical piece that can now be heard in the spot was precisely composed for the edit. As a final touch, the music production not a machine decided to record the instruments live. This is the reason for the organic classic sound.
